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 The CEIBS Executive Forum on January 25, 2018 will be given by Mr. Wern-Yuen Tan, President of Walmart Stores China, titled “New Retail:Changing Customers, Ecosystems, and Digitalization”. How can retailers react to changing customer needs? What role should retailers play in the broader ecosystem? How can digitalization be applied across the value chain to create the most value? Mr. Tan will share his views on these topics and his retail industry experiences with us.

 

2018125日举办的中欧高层管理论坛将由沃尔玛大卖场中国业务总裁陈文渊先生发表演讲。届时,他将以“新零售:消费者迭代、生态系统与电子化趋势”为题,与我们分享他的真知灼见。当消费者出现快速迭代,零售业应当如何适应?当生态系统的内涵与外延一再拓展,零售业在此过程中扮演着怎样的角色?电子化应当如何嵌入价值链才能创造出最大价值?陈文渊先生将在论坛中就以上问题进行探讨与分享。


Mr. Wern-Yuen Tan joined Walmart in 2017 as President, Walmart Stores China. He is responsible for the overall management of strategy development, direction and execution of Walmart stores China. Mr. Tan’s leadership includes leading Merchandising, Operations, Marketing, E-commerce, Supply Chain, Business Development, as well as the support functions for all Walmart Stores in China. Prior to joining Walmart, Mr. Tan was the Managing Director for McDonald’s Taiwan. During his time with McDonald’s, he was responsible for strategy and new business. He also led the McDonald’s market entry to Vietnam in 2013, spearheading efforts in market feasibility assessment, partner selection, and infrastructure establishment. Earlier in his career, Mr. Tan was a principal at the Boston Consulting Group, where he advised retail and consumer clients across North and South America, Asia, Europe, and the Middle East.

 

Mr. Tan began his career as a senior officer in the Singapore government, where he was also the youngest Precinct Commander in the Singapore Police Force. He serves on the Board of Directors of the Walmart Foundation, whose mission is to make a positive impact on people’s lives in the communities that Walmart serves around the world. He also is a member of Walmart’s Global Inclusion Council. In China, Mr. Tan is the Vice Chairman of the China Chain Store & Franchise Association (CCFA), and the Vice Chairman of the China General Chamber of Commerce (CGCC). He has a B.A. in Economics and Management from Oxford University and an M.Phil. in Finance from Cambridge University, both in the UK.

 

 

陈文渊先生于2017年加入沃尔玛,担任沃尔玛中国大卖场业务总裁,负责管理此业务领域总体的战略制定、规划与执行,领导沃尔玛中国大卖场采购部、营运部、市场部、电子商务部、供应链部、业务发展部以及所有相关支持部门在加入沃尔玛之前,陈文渊曾担任台湾麦当劳总裁,负责公司的战略及新业务。并于2013年将麦当劳引进越南市场,在此过程中,他负责主导市场可行性评估、合作伙伴甄选以及基础设施搭建等前瞻性的工作。

在陈文渊的职业生涯早期,他曾在美国波士顿咨询公司担任首席咨询师,为南北美、亚洲、欧洲及中东地区的零售及消费行业客户提供咨询服务。他的职业生涯始于新加坡政府高级警官一职,时任新加坡警察部队最年轻的辖区指挥官。陈文渊是沃尔玛基金会的董事,沃尔玛基金会致力于在全球范围内创造更多机会和影响力,积极推动回馈社区,使人们生活得更好。陈文渊还是沃尔玛全球包容性理事会成员。在中国,他同时担任中国连锁经营协会副会长和中国商业联合会副会长。陈文渊拥有英国牛津大学经济与管理学学士学位以及英国剑桥大学金融硕士学位。